Thanks to some amazingly nifty design skillz from our good friends Duncan Soar (urban fly-fisher, IT guru and photographer extraordinaire) and Dominic Skinner (designer of the iconic Dunk Mug) …
… the Urbantrout logo has gone all conceptual, weathered and (we reckon) damnably funky.
So the only question now is: what else should we do with it?
Decals? Baseball caps? Hoodies?
Suggestions on a digital postcard below, or via our Facebook page… and one lucky answer chosen at random will win a special edition Trout in Dirty Places baseball cap!